人人都说时尚是年轻人的专属。可是，仔细观察你就会发现，世界上许多被年轻人趋之若鹜的顶尖奢侈品大牌，历史都已超过百年。他们的成功不仅在于始终走在潮流的风口浪尖，更在于坚持自我本质精髓的同时，不断加入新的时代语言。
今年，又有一个大牌加入了这支队伍，那就是Gucci。
图片来源于GUCCI
前两天，我们收到了来自Gucci的一本“猜谜书”。拼字游戏、谜宫、大家来找茬……这本书巧妙地把Gucci Aria时尚咏叹调系列的诸多线索，以及品牌创立100年来的旅程都藏在其中……作为100周年迎来的第一场大秀，Gucci Aria系列在北京时间昨天晚上9点轰轰烈烈地发布了。发布短片的开头，模特缓缓走入一个叫“Savoy Club”的地方。而Savoy，也是创始人Guccio Gucci年轻时在伦敦做行李员的那家著名的酒店。创作总监Alessandro Michele似乎有意将我们引入一段关于历史的回忆中，但随着模特打开大门，走入五光十色的Club，Michele继续用精彩绝伦的设计和出人意料的创意带领人们走进他所创造的Gucci美学世界。
整个系列如同一个众星云集、五彩缤纷的大Party。闪耀的心脏配饰夺人眼球，还有Balenciaga元素的出现也令人称绝，两个品牌将彼此的logo和标志性设计互换，碰撞出一种诙谐又和谐的新创意。但在时装精眼里，最耐人寻味的还是Alessandro Michele在各个细节之处向品牌历史中的数个经典元素致敬。
图片来源于GUCCI
所以，当社交媒体上充斥着人们对Gucci和Balenciaga此次合作的好奇和惊叹，让我们先来彻底认识一下Gucci，以及这个系列里潜藏着的故事——这个你以为自己熟得不能再熟，其实并不十分了解的“百年老子号，时髦常青藤”。
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人类DNA呈螺旋状盘旋延伸，而对于一个品牌来说，它的文化、精髓和价值也是同样的关系。历史与潮流交织在一起，创意火花盘旋点缀其间，不断深化着一个品牌的内涵，丰富设计，推动发展。
而对于Alessandro Michele和他带领下的Gucci来说，这个品牌如今就像是一间包罗万象的Club。无论是回忆中的经典味道，还是新奇讨喜的创新口味，各种素材信手拈来，排列组合出无尽花样的“时尚鸡尾酒”，为人们带来一次又一次文艺复兴般的极致美学盛宴。
图片来源于GUCCI
新系列发布短片的结尾，人们走出Club，迈进一个仿佛伊甸园一般的神圣世界，在自然的环绕下重新探索生命的意义。就像Michele所说：“Gucci的悠久历史不可能就在这一个庆典中就说完。正如万事万物，它的命运是由一系列‘无穷无尽的诞生’和不断的再生所标记。”
⬆️ 点击前往GUCCI古驰线上旗舰店
文字编辑 / Yoanna
图片编辑 /Sika
视觉 / plipala
